MARKETING AND BRANDING

IEA offers branding and marketing consulting and website development.  IEA can assist organizations in a strategy to maximize the strategy to get theirs services known and consumed.

  • Marketing

Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort. The brand is what remains after the marketing has swept through the room. It’s what sticks in your mind associated with a product, service, or organization—whether or not, at that particular moment, you bought or did not buy.

  • Branding

The brand is ultimately what determines if you will become a loyal customer or not. The marketing may convince you to buy a particular Toyota, and maybe it’s the first foreign car you ever owned, but it is the brand that will determine if you will only buy Toyotas for the rest of your life.

The brand is built from many things. Very important among these things is the lived experience of the brand. Did that car deliver on its brand promise of reliability? Did the maker continue to uphold the quality standards that made them what they are?

These areas are applicable to organizations and the engagement posture.  Contact IEA for more information in this area.

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